So, you are ready to explore the world of TikTok and become an influencer, right? Well, that’s an excellent choice. The way TikTok has become one of the largest social media platforms, and that too in such a short period is amazing! TikTok is filled with creativity, and there’s plenty of room for you to shine. Are you wondering, how to become a TikTok influencer? Well, you need to understand that becoming a TikTok influencer isn’t rocket science, all it takes is some strategy and dedication.
So, here in this comprehensive guide, we are going to discuss the most essential strategies you need to adopt if you want to become a famous TikTok influencer.
Who is a TikTok Influencer?
TikTok was launched in 2016, and so far 1.1 billion users have been using TikTok to show off their creativity. While some people merely use the app to have fun in their spare time, some TikTok users have built up their accounts to the point where they get paid to promote other brands and companies. These people are TikTok influencers and trust us, anybody can be a TikTok influencer!
Why do brands pay them, you may ask? Well, simply because they are famous. Brands want their products to reach as many people as possible, and one of the best ways to market their products is to pay these TikTok influencers to showcase their products in front of millions of people using the app. Brands can pay anywhere between $100 to $10,000 for a single video, yes you heard that right.
So, if you are wondering, how to become a TikTok influencer? Worry not, because we got the perfect solution for you guys. Let’s get started!
Understand the Platform Algorithm
Before we answer your question, about how to become a social media influencer on TikTok, first let’s talk about the platform itself. You need to understand how TikTok works. While you may be thinking that TikTok is nothing more than an entertaining platform, you must know that many brands and companies are using this platform to generate leads and sales for their businesses.
TikTok figures out what people like watching and shares those videos more. The more you watch a video, the more likely you are to be served similar content. Similarly, when you interact with a video by liking, commenting, or sharing the video, you will see that type of content more on your feed. The key is, that if you learn how to get more engagement on TikTok, you can become a big deal. And guess what? That can mean making money from ads and deals with companies (we’ll talk more about that later).
Create a TikTok Account:
Now that you have started your sign-up process, before doing anything else, think about the username, carefully! You would not want to go with the usernames suggested by TikTok – a random set of numbers, 22869574948, who would want that?
Here are a few tips for you to choose your username before you sign up on TikTok:
- It should be relevant
- Keep it concise and easy to remember.
- Avoid using too many numbers or special characters if possible.
- Check for availability by searching on TikTok.
- Make sure it represents your brand or the content you plan to create.
Upload a good profile photo, the one that shows you off in the best light. You wouldn’t want to post a profile photo that gives your followers the impression that you could be a fake person, would you? Go through your TikTok account settings. You can change to a business account there. You will also find lots of helpful stuff like TikTok tips, info about how TikTok works, ads you can do, built-in analytics tools, and you can pick your language too.
1. Discover Your Niche:
Wondering what type of influencer you want to become? Ask yourself. What do you like to do for fun? What kind of stuff do you check out on other social media sites? Becoming an influencer on TikTok is all about posting stuff that you’re into, so the TikTok algorithm can connect you with people who share your interests.
New influencers try out different kinds of content and niches until they find what clicks with the most people. But remember, it is important to create stuff that you enjoy making! Your passion comes across, even through a phone screen. If you’re interested in how to become a wig influencer on TikTok or how to become a beauty influencer on TikTok, you can search for such influencers on TikTok. Go through their profiles, and see what type of content they make. Think about it, will you be able to make such content?
These are the most popular niches you can make content on:
- Beauty
- Travel
- Food
- Fashion
- Fitness
- Comedy
- Memes
- Music and Dance
- Finance
- Gaming
- Home Décor
- Entrepreneurship
- Love and Relationships
- Haircare
2. Create Content
Once you are done selecting the niche, now you can start creating your content. Gather ideas for your content, and watch existing videos on the same niche. For example, if you are wondering how to become a fitness influencer on TikTok, you need to go through similar accounts that post videos related to fitness and training.
Ultimately, the key is to join the current viral trends and popular hashtags to make your videos reach your audience.
3. Search About Your Audience and Competitors
Before becoming a TikTok influencer, it is important to understand why audience and competitor research is something you need to do before you start creating your content. You see, knowing your audience inside out is important; it guides you to create content that your audience can relate to. This will help you get more views, likes, and ultimately, followers.
Similarly, analyzing your competitors helps you identify gaps in the market, learn from their successes and mistakes, and search out your unique niche. One simple way to get information about your audience is using TikTok Analytics to get insights into your followers’ demographics, interests, and viewing behaviors.
For competitor research, you can search for accounts with similar content or audience demographics and analyze their content strategy, including the types of videos they post, their most liked videos, their posting frequency, and their engagement levels.
4. See What’s Trending
If you are looking for answers to “How to become a paid influencer on TikTok?” you must know that becoming a paid influencer on TikTok is no joke.
To become the best TikTok influencer, you will have to produce content that caters to your audience’s interests. TikTok trends are hot and they keep changing from time to time.
See what is trending, see what your competitors are posting these days, what types of audio are being used for the trending videos, and look for the most used hashtags on TikTok. You can use a trending song in your content to make sure your videos are visible to thousands if not millions on the “For You” page.
5. Make Smart Use of Hashtags
By now, you must know that hashtags are a great way to increase your followers. Besides using the already trending hashtags, you can also create your own. You can use online TikTok hashtag generator tools to generate hashtags for your videos.
Also, you must know that hardly anyone on TikTok goes through all the hashtags you put in the caption. Instead, use the hashtags related to your niche on the top, and don’t stuff too many hashtags in your captions.
6. Engage With Your Audience
Engaging with your audience is one very important aspect of becoming an influencer on TikTok. Reply to your followers through the comments, reply to the messages or any queries sent by your followers, or host an “ask me anything” event on TikTok. You can also have a giveaway contest for your followers. This will add more people to your followers list.
7. Promote Your Content
Once you are done creating your very own content, now is the time to promote it across other social media platforms. TikTok analyzes your accounts’ engagement based on users who view, like, and comment on your videos. So having people from other social media platforms view your content will help you increase engagement on your account and ultimately become a good TikTok influencer.
8. Join Influencer Agency
Influencer agencies work to promote the influencers across various platforms. Accounts that have high-quality content always have a high chance of joining an influencer agency. Now you may be wondering, what is the purpose of such agencies? Well, these agencies help connect niche accounts and create content that can help them earn money.
You may have come across various TikTok influencers mentioning how brands can contact their managers if they wish to collaborate. These managers help the influencers manage influencer campaigns, secure sponsorships and collaborate with other TikTok influencers.
9. Engage with Other TikTok Influencers
Since you are now a TikTok influencer, you must know that there will be hundreds and thousands of people who are just like you, working on the same niche. Engage with them, or watch content created by other TikTok influencers. TikTok also has a feature named “Duet” that lets you make a video of yourself with another influencer. This will help you get a good number of followers, and people who are following the other person might as well follow you.
10. Start Live Streaming
If you are wondering, how to become a hair influencer on Tiktok or a beauty influencer, and how to earn while being an influencer, live streaming could be one way to earn yourself some money. This not only lets you earn money, but you also get to engage with your audience. They can send you gifts while you gain followers as well in the process.
You can also hold a Q&A session where you answer the questions asked by your followers. This too, as discussed before, is another way to engage with your audience and add them to your loyal fan base.
Bottom Line
There you have it, a detailed guide explaining some simple tips and strategies to help you become a TikTok influencer. So if you were wondering how to become a TikTok influencer or if your queries were related to a particular niche like how to become a micro influencer on TikTok, this guide will answer all those questions.
Additionally, if you were wondering how to become a paid influencer on TikTok, the secret of all that lies in your popularity. The more popular you are on the platform, the greater the engagement and a greater number of brands and companies will approach you to promote their products. Moreover, you can also host some live-streaming sessions to help you get some extra gifts or donations. So, download the app now and explore your interests in TikTok!
