How to Check Your TikTok Analytics and Stats – Everything You Need To Know

Introduction

Are you wondering how to track your progress on TikTok? Well, TikTok analytics are the answer to your queries. And TikTok analytics help you know the minute details of your account. They help you understand who is your target audience and what type of content you should produce. This tool also helps you keep a track of the activity on your account. 

In this article, we will talk about the TikTok analytics in detail and see how to check your TikTok analytics and stats. 

How to Check Your TikTok Analytics and Stats?

TikTok analytics provide comprehensive insights into your videos’ performance. They offer valuable data on audience demographics, geographic reach, and engagement levels. Most importantly, they serve as an important tool for refining content strategies and optimizing audience engagement.

Now to the most important part, how to see analytics on TikTok? TikTok doesn’t allow regular users to see the analytics. You will have to switch to a business profile to view your analytics. We will be discussing the process later in detail. Another thing worth mentioning is that TikTok will only start recording your account’s history from the moment you switch to a business account. This means that the data before making the switch can not be recorded by the tool. 

Let’s now see how to gain access to the Analytics page on TikTok: 

Step 1: Launch the App

The first step is to open the app. You need an updated version of the app. So make sure you update the app regularly. 

Step 2: Launch “Menu”

Now tap on the three horizontal lines you see on the top right corner of your mobile phone screen to open the menu. 

Step 3: Go to “Creator Tools”

Now find the “Creator Tools” in the menu section. 

Step 4: Tap on “Analytics”

On the top of the menu bar now, you will find the “Analytics” section. Tap on that section of the menu. 

And that’s how you get to see the TikTok analytics for other users. 

How To Check Tiktok Analytics on Desktop

However, if you are using TikTok on a desktop and you are wondering does TikTok has analytics on a Desktop. The answer is yes. You can view your account stats on a desktop as well. 

This is how you do it: 

Step 1: Launch TikTok on the desktop. Tap on your profile. 

Step 2: Tap on the “Analytics” section from the menu bar. 

And that’s how easy it is to view analytics on TikTok but on a desktop. 

Why Are TikTok Analytics And Stats Important?

If you are wondering why having TikTok followers analytics or TikTok account stats is important. 

Knowing your TikTok account stats is important because it gives you a clear picture of who your audience is. It also lets you know how they’re interacting with your content. These stats will guide you in creating content that resonates with your audience. If you create content according to your audience, you will increase the chances of your videos being discovered and shared. 

Understanding your stats helps you identify which content performs best. In simpler terms, knowing your TikTok stats is like having a cheat sheet for success. It helps you understand what makes your videos go viral. This way you can keep your audience entertained and coming back for more. Plus, it’s a great way to track your progress and see how far you’ve come on your TikTok journey.

Who Can View TikTok Analytics? 

Now let’s briefly discuss who can view TikTok analytics. 

Tiktok doesn’t allow everyone to view analytics. This means you will have to switch to the TikTok Business Profile. So only those who have a business profile will be able to view their account stats. Here’s how you can switch from a personal account to a business account: 

• Open the TikTok app.
• Tap “Profile” at the bottom right corner of your screen.

• Tap “menu” at the top.
• Go to “Settings and Privacy”.

• Tap on “Account”.

• Select “Switch to Business Account” 

• Choose a category that perfectly matches the type of content on your TikTok profile.

• Add email and bio or you can choose to skip that. But we suggest you add your email address and bio to give your account a personal touch. 

And you are done. Now you will be able to view your TikTok analytics and stats. 

Types of Data in Analytics: 

Now that you know how to check your TikTok analytics, let’s see what type of data you can access in your account analytics. 

Generally, you will see 4 main things in your analytics:

• Account Overview 
• Content insights 
• Followers insights
• Live overview 

Account Overview: 

If you want to see the progress of your videos, the number of people visiting your profile, or simply the number of followers you gained in the last 7 or 28 days, this section of the analytics is meant for all this. 

All in all, these are categories you get to see in this section of the TikTok analytics: 

• Total number of views your videos get. 
• The number of likes your videos have received.
• Several comments your videos got.
• Number of times your video has been shared.
• Number of TikTok users following your account. 

Followers Insights: 

This section of the analytics gives you more detailed information about your followers. Here you can find your followers’ demographics and gender. This TikTok followers analytics tool also provides information about the number of followers you have gained or lost in the last 7 days. 

Moreover, if you want to see what the gender of most of your TikTok followers is, you can do so in the gender section. 

But that’s not all. You also get to see the number of followers from the top 5 countries. This can help you target your audience more specifically and produce content tailored to your target audience. 

Here’s what you can find in this section of analytics: 

• Gender of your followers 
• Top territories 
• Sounds your followers listened to the most 
• The growth rate of your account 
• Most active times of the day 

Content Insights: 

Here in this section, you get to see the overall performance of your videos or the content you generate. You get to see what type of video went most viral and gained the highest number of views. This will help you produce content in the future that is more specific to your target audience. 

This section gives you information about the overall performance of your videos but only for the last 7 days. This means if you want to see the level of your video but the one that was posted 2 weeks ago, you might not be able to see it here. For that you will have to follow the following steps:

• Open your TikTok profile. 
• Now find the video you want to see stats of.
• Click on the three dots on the bottom right side of the video. 
• Select “Analytics”. 

Here’s the summary of what you get to see in this section of the analytics: 

• Trending videos on your account 
• Total number of views on the video 
• Total play time of the video 
• Average watch time for your content 
• Video views by origin and gender 

Live Insights: 

When you explore TikTok’s LIVE tab, you get to see the activity on your account in the past 28 or 7 days. Live streaming is one of the best ways to interact with your followers. You get to increase the engagement on your account. This section of the analytics gives you a detailed overview of how well your live stream performed. 

Here’s what you find in this section: 

• Total views on your live stream which reveals your live video audience
• Total time of the live stream which indicates your on-camera presence
• Number of new followers that reflect your live broadcast’s appeal
• Top viewer count which highlights your peak performance
• Unique viewers that tell you the number of new followers that came to join your live session 
• Diamonds represent virtual gifts that can be converted to real earnings for users 18 and older.

FAQs

Bottom Line: 

TikTok analytics is a great way to see how your account is performing. You get to see everything about your account. But to gain access to this free tool, you need a business account. Knowing your TikTok account stats will help you generate content tailored to your target audience. This will enhance the engagement you get on your account ultimately increasing the chances of monetizing your account. In the long run, you will benefit from this practice.