Introduction
TikTok was launched in 2016, and fast forward to 2024, it already has 1.1 billion active users. It was launched with the name “Douyin” in China, but soon after its launch, it started gaining so much attention that the parent company “ByteDance” soon decided to launch an international version of it with the name “TikTok”.
Many Chinese apps haven’t done well outside of China. However, TikTok made its way into the international market in no time after buying Musical.ly for $1 billion in November 2017. This purchase brought 80 million users, mostly from the US, to TikTok’s platform.
In this article, we are going to discuss the TikTok revenue and usage statistics in detail, so let’s get started!
TikTok’s Rise in Popularity:
TikTok has become a very popular app. As discussed, it was launched in 2016. But shortly after buying Musical.ly, its popularity rapidly skyrocketed. TikTok became the most popular app in 2019 and 2020, downloaded around 693 million times in 2019 and 850 million times in 2020.
Despite being one of the most popular social media apps, TikTok has been banned in many countries multiple times because of privacy concerns. The countries that banned TikTok included Germany, the United States, the United Kingdom, India, Pakistan, Bangladesh, New Zealand, Australia, Denmark and Norway to name a few.
TikTok Statistics
Here are a few key statistics that explain why TikTok is one of the most popular apps of all time:
- Last year, in 2023, TikTok made around $16.1 billion which was 67% more than 2022’s revenue.
- TikTok had around 1.5 billion active users in 2023. The numbers are supposedly above 1.8 billion in 2024.
- TikTok has been downloaded at least 4 billion times.
- Out of 5.3 billion internet users, TikTok is used by 23.02%
- TikTok’s global users increased by 1157.76% from January 2018 to July 2020. In the U.S., the number of users grew by 1239.29% between 2018 and 2023.
- An average TikTok user spends more than 1.5 hours each day on TikTok.
- 52% of TikTok users are male and 48% female.
- TikTok’s user demographics show that 22% are aged 13-17, 29.8% are 18-24, 23.1% are 25-34, 12.5% are 35-44, 7.3% are 45-54, and 5.3% are 55 and older.
TikTok Revenue:
From studying the statistics of TikTok mentioned above, one thing is clear, TikTok undoubtedly is one of the most popular platforms used by internet users. But let’s also discuss the total revenue made by TikTok each year ever since its launch:
- After buying Musical.ly in 2017, TikTok became the most popular and used platform.
| Year | Revenue ($billion) |
| 2018 | 0.15 |
| 2019 | 0.35 |
| 2020 | 2.6 |
| 2021 | 4.8 |
| 2022 | 9.6 |
| 2023 | 16.1 |
| 2024 | 18.5 (expected) |
TikTok Usage Statistics:
By the end of 2023, TikTok had around 1.9 billion users globally. Here is a breakdown of the total number of TikTok users worldwide from 2018 to 2024 and also the expected number of TikTok users till 2027.
| Year | Active Users |
| 2018 | 347.1 million |
| 2019 | 652.5 million |
| 2020 | 1.035 billion |
| 2021 | 1.407 billion |
| 2022 | 1.719 billion |
| 2023 | 1.922 billion |
| 2024 | 2.051 billion |
| 2025 | 2.136 billion |
| 2026 | 2.198 billion |
| 2027 | 2.249 billion |
TikTok Usage Statistics by Countries:
Although TikTok was first launched in China, surprisingly the United States has the highest number of TikTok users. Here’s a detailed breakdown of the 9 countries that top the list with the most number of TikTok users:
| Countries | Number of Active TikTok Users |
| United States | 143.4 million |
| Indonesia | 106.52 million |
| Brazil | 94.96 million |
| Mexico | 68.89 million |
| Vietnam | 62.61 million |
| Russia | 59.12 million |
| Pakistan | 48.12 million |
| Philippines | 39.48 million |
| Thailand | 38.08 million |
TikTok Downloads:
TikTok became the second social media app to be downloaded over 3 billion times. By the end of 2023, it was downloaded more than 770 million times. Here are some more facts about TikTok downloads:
- In 2022, TikTok was the most downloaded app with 879.2 million downloads worldwide.
- In the second quarter of 2022, Colombia had the fastest growth in TikTok downloads from the App Store.
- In the same quarter, TikTok’s global downloads dropped by 37%.
- Finland saw the biggest decrease in downloads, with a 27% decrease.
- In the first half of 2021, TikTok was the most downloaded non-gaming app with 383 million downloads.
- TikTok has been downloaded over 1 billion times from the Google Play Store.
Now let’s dive into the number of TikTok downloads.
| Year | Downloads (mm) |
| 2017 | 150 |
| 2018 | 807 |
| 2019 | 1534 |
| 2020 | 2384 |
| 2021 | 3040 |
| 2022 | 3712 |
| 2023 | 4366 |
FAQs:
How many people are on TikTok?
How much money does TikTok make?
What countries is TikTok most popular in?
Bottom Line:
TikTok is one of the most popular social media platforms. It has over 1.7 billion users expected to surpass 2 billion by 2025 and 2.2 billion users by 2027. We hope this article has provided useful data about TikTok’s downloads, the number of active users it has every year, the total revenue made by TikTok each year, and more.
